A marketing budget typically ranges from 5 to 25 percent of a company's revenue or revenue. The actual amount a company should budget for marketing can vary based on a variety of factors, including industry, business goals, competition, and the specific strategies employed. Companies often spend 5-10% of their overall revenue on marketing. This is just a general rule of thumb, however, and each business should create a strategy tailored to its unique needs, age, and size.
Consider your business goals and what you want to achieve through marketing. Are you looking to increase brand awareness, generate leads, drive sales, or all of the above? The goals will influence the allocation of your budget.
Newer businesses or startups might need to allocate a higher percentage of their budget to marketing to establish a presence, while more established companies may focus on maintaining market share or expanding.
Different marketing channels have varying costs. Digital marketing, for instance, can offer cost-effective solutions, while traditional advertising channels might be more expensive.
Instead of setting a fixed percentage, consider setting your budget based on the expected return on investment. This involves regularly assessing the performance of your marketing efforts and adjusting the budget accordingly. Remember, the key is not just the amount spent but how effectively that spending translates into results. Regularly evaluate the performance of your marketing campaigns and adjust your budget allocation based on what is working best for your business.
This varies from agency to agency, how much time is spent on each project, and the type of project desired. These are general estimates to give you an idea of the different services offered by various agencies, and general pricing. Capture The Customer itemized pricing listed further below.
Yourself- the cost of the program used & time spent, Instant Online Sites- $99-$150, (few options generated), Freelancer- $200-700, Digital Agency $500-5000+
Website Design & Development
$500-2000, Custom, $5,000-$20,000+
SEO Audit & Services
Pay Per Click (online advertisements)
Set Up- $500-$5,000, Ad copywriting $50-$200+ per ad, Monthly Management- $200-$1,000+
Social Media Strategy Development
Set Up- $500-$5,000, Monthly Management- $500-$3000+
Analytics & Reporting
Set Up- $500-$5,000, Monthly Management- $500-$5000+
Have you started your marketing journey? Are there any queries about your existing plan? Do you need assistance kickstarting a project or event requiring a marketing boost? Through a consultation, I can guide you in the right direction. I empathize with the challenges of initiating or sustaining high-quality digital marketing efforts. I will research your target audience and carefully listen to your vision to develop a marketing plan. We can meet online or in person in Nashville, Tennessee!
Every business requires a solid marketing plan. By understanding your customer, formulating effective strategies, establishing a solid brand, designing an engaging website, and implementing organic, paid search, display, and social media ads your objective can be readily attained with the right guidance. By actively listening to your requirements, I'll craft a tailored plan of action and guide you on the path toward accomplishing your goals.
Looking for a logo? This is the most important step in creating a brand. A professionally designed logo can indeed make a significant difference in how a brand is perceived by its audience. It's not just about aesthetics. A logo should also effectively communicate the values and personality of the brand. My personalized approach can set you apart from automated logo generators and provide clients with a more tailored solution. When creating a logo design, I strive to match your vision and design unique elements that represent your brand.
I'm here to assist your business through the creation of compelling content and copywriting. Whether it's for organic search, paid ads, social media campaigns, websites, presentations, blog posts, print materials, and more, I've got you covered. My services also include conducting thorough market research to gain valuable insights into your target audience's demographics, interests, and behaviors to capture their attention and drive engagement.
Investing in professional website design and maintenance is a strategic move to elevate your online presence. With ongoing maintenance services, you can ensure that your site stays current, secure, and optimized, providing a seamless experience for your visitors and leaving a lasting positive impression on your potential customers. Capture The Customer creates visually stunning, user-friendly websites tailored to your brand. You can view website examples and my strategy for building each one within my projects page. The price depends upon the number of pages, design elements, web copy, and function.
From print work to digital designs, I offer a wide range of creative services. This includes crafting and writing menus, developing presentations for company executives, and designing various materials like business cards, brochures, signs, apparel, flyers, posters, stickers, and more. Whether it's a large-scale project or a smaller task, I'm here to assist. Allow me to help you establish brand awareness for your products or services, or promote your upcoming event.
PPC and CPC are closely related, both involving payments for each click, either as "pay per click" or "cost per click." On the other hand, CPM, or "cost per thousand impressions," is utilized to target a wider audience. When aiming to maximize sales and ROI or "return on investment", prioritizing CPC or PPC is advised.
The choice of bidding strategy is not set in stone, as it depends on various factors. CPC proves more beneficial for ROI compared to CPM, given that you only incur costs when a user is intrigued enough to click. The expense per click is often outweighed by the revenue generated from a sale, resulting in a favorable ratio.
There will come a time in your business or personal promotion when you need some additional help with marketing. In addition to long-term marketing support, I can be available for short-term or times when you need that extra hand. If you are looking for a way to introduce your company or boost your business, I'm here! Yes, the entire puzzle may be overwhelming and costly. We can fit one piece together step by step. Let's complete your personalized marketing puzzle!
Market Research- $35/hr
Web Design- $300+ (dependent on customization, the size of the site, and functionality.
Web Copywriting-$100-$400 per page (depending upon length, complexity, & image/art creation)
SEO & Maintenance- $100+ per month
Copyright- Application & Federal filing costs
Image/Art Graphics- $20-$100
Social Media Post-$50-$75
Social Media Graphics-$20+
Blog posts/Articles- per 500-1000 words: $50-$300 (depending on research, complexity, and industry)
Ad Copy-$50-$100 per ad
Business Card & Brochure Design- $80-$150
Strategy Development- $50-$200
Marketing Plan- $100-$300
Social Media- $35/hr or monthly fee depending on the number of platforms or posts
Campaign Set Up-$100-$500
Analytics and Reporting- monthly $100
Photography- $35/hr (or cost per project)
Print work- (per project)
Delving into digital marketing can seem scary, especially if you're unfamiliar with the process and concerned about costs. I look at where you currently stand and focus only on what is essential for your specific situation. There's no one-size-fits-all solution. I will guide you to ensure that each step is manageable and aligned with your budget. I am here to support you every step of the way. Let's start this exciting journey together and watch your business thrive in this new digital world!
09:00 am – 05:00 pm