Digital Marketing Pricing
A marketing budget typically ranges from 5 to 25 percent of a company's revenue. The actual amount a company should budget for marketing can vary based on a variety of factors, including industry, business goals, competition, and the specific strategies employed. Companies often spend 5-10% of their overall revenue on marketing. This is just a general rule of thumb, however, and each business should create a strategy tailored to its unique needs, age, and size.
Consider these Factors:
Consider your business goals and what you want to achieve through marketing. Are you looking to increase brand awareness, generate leads, drive sales, or all of the above? The goals will influence the allocation of your budget.
Newer businesses or startups might need to allocate a higher percentage of their budget to marketing to establish a presence, while more established companies may focus on maintaining market share or expanding.
Different marketing channels have varying costs. Digital marketing, for instance, can offer cost-effective solutions, while traditional advertising channels might be more expensive.
The key is not just the amount spent, but how that spending translates into results. Regularly evaluate the performance of your marketing campaigns and adjust your budget allocation based on what is working best for your business.
Capture The Customer Pricing
Initial Consultation - FREE
Receive a complimentary initial marketing consultation to discuss your needs and explore marketing strategies tailored to your business and target audience. 30 minutes up to 2 Hours to discuss your business and goals
Market Research - $500+
Research objectives to identify the target audience. Surveys, social media monitoring, web analytics, and competitor analysis to uncover insights, trends, and patterns. Important for strategy and SEO.
Campaign Set Up - $500+
Keyword Research for relevant high-performing search terms & cost per click. Ad copy and visuals to attract clicks. Google Ads /social media set up with targeting options. Priced per channel /project.
Each Project Collaboration - $100
I offer collaborations to ensure that the progress of the project and direction are perfectly aligned with your business goals and vision. 30 minutes up to 2 hours depending on the project.
Marketing Plan - per project
Data is analyzed to uncover insights, trends, and patterns. The insights are used to inform strategic decisions, optimize marketing campaigns, and identify opportunities for growth and improvement.
Web Design/Website - per project
Create a beautiful, optimized, user-friendly, device-friendly website that showcases your brand and converts visitors into customers. No website strategy and design is the same. Priced per site.
Content/Copywriting - see pricing below
Digital marketing encompasses various types of content, such as blog posts, social media content, videos, infographics, and email newsletters. See Itemized Pricing Below. Can be bundled per needs.
Social Media Set Up - $300+
Build your brand's social media presence, engage with your followers, and convert them into loyal customers and advocates. Depending on channels and includes a Social Plan with initial post content.
Data /Dashboards - per project
Continuous monitoring and optimization are essential, adjusting bids, keywords, and ad content to improve performance and achieve the best ROI. Pricing based per project or retainer
Logo Design -per project
Includes brainstorming, sketching ideas, selecting appropriate colors and fonts, and refining the design. A logo communicates the brand's identity and values. Price per project.
Strategy/Branding - per project
Align your brand's message that connects you to your target audience. Elements like colors, fonts, mood boards, images, textures, and styles to create a cohesive visual direction.
Print/Promotion - per project
Print design and delivery. Business cards, brochures, flyers, postcards, promotional tools, stickers, t-shirts, mugs, pens, banners, posters advertisements, etc. Perfect for everyday use, promotions, and events.
We will meet on Zoom or in person in the Nashville, TN area to discuss your content needs and marketing goals. I will give you an estimate based on your business needs.
Marketing Content Pricing
I'm here to assist your business through the creation of compelling content and copywriting. Whether it's for organic search, paid ads, social media campaigns, websites, presentations, blog posts, print materials, and more, I've got you covered. My services also include conducting thorough market research to gain valuable insights into your target audience's demographics, interests, and behaviors to capture their attention and drive engagement.
Blog Posts/Articles - $75 - $500+
The cost depends on the length and research required.
Social Media Posts - $25 - $500+
Depending on the platform, complexity, and whether graphics or videos are included.
Ad Copy - $50 - $1000+
Depending on the platform, complexity, and whether graphics or videos are included.
Infographics / Presentations - custom
Presentations for executives, and business plans Infographics combine images, charts, and minimal text to summarize data and highlight key points, making them ideal for social media, blogs, and reports. Pricing based per project or retainer.
Web Copywriting - $300 - $1200+ per page
Web Copy, images, and videos per page (depending upon length, complexity, & image/art creation).
Email Marketing - $100 - $1000+
The cost of email campaigns can vary widely depending on the size of the list and the complexity of the campaign. We can also work out a budget per email or template needed.
Print Work - priced per project
This includes crafting and writing menus, developing presentations for company executives, and designing various materials like business cards, brochures, signs, apparel, flyers, posters, stickers, and more. Price per project.
We will meet on Zoom or in person in the Nashville, TN area to discuss your content needs and marketing goals.
PAYMENT PLANS ARE AVAILABLE
The "Kickstart Package" - $600
Consultation
Market Research
Market Research
We'll begin with an initial consultation over Zoom or in person here in Nashville, TN to understand your business better and your goals. You will be provided a questionnaire to provide as much information as possible. We'll determine the best direction for your project based on your needs and budget.
Market Research
Market Research
Market Research
I'll conduct market research on your business, competitors, and target audience. This research will inform you of the development of tailored strategies for your creative content and marketing. I'll compile all the research into a presentation format so you can review it at any time to gain insight into the process.
Collaboration
Market Research
Collaboration
We'll collaborate either over Zoom or in person in the Nashville area to discuss the specific marketing plan you want to implement. During this meeting, we'll also determine the cost of the project. Additionally, this meeting is a great opportunity to address any questions or concerns you may have about the plan.
Sky Rocket Your Business with Capture The Customer!
Whether you're starting fresh or refining an existing marketing plan, I specialize in tailoring digital solutions that fit your business perfectly. Together, we'll tackle challenges within your budget, aiming to enhance profitability and achieve measurable outcomes. I focus on identifying key areas for improvement and crafting a strategy that aligns with your unique goals. Step by step, we'll build confidence as you witness the real impact of our digital marketing initiatives.
Boost Your Online Business Today!
Let’s Get Started!
Take the first step: contact me, and together, we will complete your puzzle, and reach your marketing goals. You can reach me by email at beth@capturethecustomer.com or send me a quick message. I can work with you here in Nashville or online anywhere that you are! I look forward to meeting you!
Capture The Customer Digital Marketing Services
Nashville, Tennessee, United States
Digital Marketing Services -Online Consultations, Marketing Plans, Content Creation, Branding, and More!
Monday - Sunday By Appointment
Digital Marketing Pricing
Capture The Customer
Nashville, Tennessee, United States
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