Astrology and Psychology
The client wanted the website to be in Ukrainian & English. I used a drop-down menu for each page in her native language. The difficult part was the dialect translation. The website instantly received traffic as soon as it launched. Forms were being filled out. After analyzing the traffic after the first year, the majority were from her Instagram account. I then connected her Instagram account to the website. The click-through rate improved after this change. We led the user to message her directly for a more personable approach.
At launch, the impressions and click-through rates were notably high, primarily due to her customer base being in Ukraine. Following the onset of the war, she relocated to the United Kingdom and successfully garnered a following in Poland and various English-speaking countries. The analytics reveal that the United States now holds the highest click rate. I recently added additional pages and restructured the site to improve her SEO. Currently, I am building a blog page to enhance SEO and link to the pillar page. Since we started the project, social media engagement has improved by 65%.
Hug Away Hate
"We are gathered here today to get through this thing called life." -Prince
Hug Away Hate was founded with the mission to support individuals of all races, genders, belief systems, economic backgrounds, mental health conditions, and physical abilities within the community. The website is designed to be user-friendly, featuring a home page, an about page, a story page, a merchandise page, and a contact page.
The customer envisioned a light, southern, and joyful approach that avoids being overly formal. She desired a vibrant, conversational, and colorful aesthetic. To bring this vision to life, I incorporated images of people hugging and assisting one another, along with song lyrics to evoke emotions and prove the connection we have with one another. The client expressed the desire for the organization to foster connections among people. To achieve this, I proposed using impactful quotes, starting with a powerful message from Prince.
By leveraging the emotions he evoked in many during the 90s, I aimed to resonate with the organization's target audience, particularly those facing similar struggles with identity and self-acceptance. I then concluded that deep down, the audience is everyone. I added clickable links to view the videos behind the quotes to make the message powerful. I then added links for those who need help to find the right help. Also, links for those to get involved within the community, those who want to help. The message to everyone is that you are not alone.